Craving Success: How do you market your business?

Young Female Entrepreneurs The first ever Young Female Entrepreneurs book club started last week! We are reading Melody Biringer’s Craving Success. Find out more about the Club and Melody’s book here: http://books.yfe.me. This is week two of four and you are just in time to jump in the conversation. Your third set of discussion questions are below (check out week one set 1 and set 2), prepared by moderator Morgan. You still have time to buy the book (ebook) and jump in.

Week 2: Part 1 of YFE Book Club

Last week we talked a bit about spontaneity in our business, and being a start-up junkie. For our next reading section, I wanted to chat a bit about your marketing plans. In chapter 10, Melody is selling Biringer products in a mall kiosk for the holidays. Her consultant’s advice to her is to “stack product high and offer samples.” Even though this strategy seems super literal and just aimed towards product based businesses, this really struck me as an interesting marketing technique for all of us. So today, I thought I’d spark a conversation about how you approach getting sales.

When you’re marketing your business, do you try to appear overly abundant? Do you say “we” when it’s just you? Or do you put stock pictures or your website to make your company seem bigger? Do you think it’s a good marketing technique to offer free samples? I know my husband hates when I do it as a designer, but has it been successful for you?

Join the private YFE Book Club Facebook Group to discuss the following questions with other entrepreneurial women in their 20s and 30s.

About Moderator Morgan Hatton
Raised in nightclubs, recording studios and TV stations, freelance graphic designer, Morgan Hatton, rebelled against her entertainment family traditions in her early twenties to work the 9-5 in the stringent corporate world of her hometown, Washington, D.C. Unable to deny all of the gumption planted early by her parents, she has little by little seemed to inevitably circle back to that 1099 world she grew up in. [more...]

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