Young Female Entrepreneurs The first ever Young Female Entrepreneurs book club starts today! We are reading Melody Biringer’s Craving Success. Find out more about the Club and Melody’s book here: http://books.yfe.me. This is week one of four where we are focusing on Chapters 1 through 7. Your first set of discussion questions are below, prepared by moderator Morgan. You still have time to buy the book (ebook) and jump in.
Week 1: Part 1 of YFE Book Club
Melody is so honest in discussing her failures. It’s what I absolutely loved about this book. In Chapter 7, Melody talks about going on tour with WOMAD (the Peter Gabriel Tour) to sell shortcakes. It was supposed to be a fun and easy sale… sexy even. But in the end she learned the value of that critical business step. Most importantly, she learned how harmful it is for her to make decisions when you’re desperate. She says, “If I had calculated sales down to the hour, I would have realized that even if every event was sold out, I still would have only broken even because you can only make so much money per hour in a 10 by 20–foot retail space.”
Join the private YFE Book Club Facebook Group to discuss the following questions with other entrepreneurial women in their 20s and 30s.
[option a] Melody has been hugely successful following her intuition. Although this experience in particular didn’t work out, how much value do you place on spontaneity with your business? Are we maybe missing our big opportunity by avoiding spontaneity, or are we being smart? Do you agree that all decisions made in desperation are doomed?
[option b] Have you ever avoided doing the basic math of your revenue model? How did it affect your business? What tools do you use now to make sure it doesn’t happen again?
About Moderator Morgan Hatton
Raised in nightclubs, recording studios and TV stations, freelance graphic designer, Morgan Hatton, rebelled against her entertainment family traditions in her early twenties to work the 9-5 in the stringent corporate world of her hometown, Washington, D.C. Unable to deny all of the gumption planted early by her parents, she has little by little seemed to inevitably circle back to that 1099 world she grew up in. [more...]