Young Female Entrepreneurs is thrilled to welcome Marissa Vicario on as the YFE NYC City Coordinator. She owns Marissa’s Well-being and Health (MWAH!), founded in 2009 and is an incredible resource for young women in the city who are interested in meeting their peers.
YFE: What’s your business all about?
M: I help women transition their love/hate relationship with food into one based on joy and nourishment. I’ve created the Total Reset Plan, a completely virtual 4-week program designed to get women back on track with healthy eating and stay there. I believe that having the body you want and creating a fulfilling life you love comes first from feeding yourself well with nourishing food.
YFE: What does your background look like?
M: Before starting my business, I worked in Corporate Communications for 10 years most recently as a PR Manager for a Silicon Valley-based Fortune 500 company. I studied journalism undergrad at Northwestern University and completed my graduate degree in marketing and consumer behavior at NYU, which brought me to New York City eight years ago.
YFE: Why did you start your business, launch your first product, or build that community in the first place? What was your motivation?
M: I’ve always wanted to help people. One day in my mid-twenties, I woke up and realized that my corporate job left a huge void inside of me and that I couldn’t truly feel fully alive until I was fully aligned with my purpose. I have always been passionate about health and wellness and wanted to inspire people to take care of themselves from the inside out.
YFE: What are your favorite things about being young, female and entrepreneurial?
M: I’m going to be honest and say that because I started my business in my 30s, one of my limiting beliefs has been that I’m too old to be an entrepreneur and that I’m “running out of time.” I’ve worked hard to overcome that fear and what I love most about being young, female and entrepreneur is the bright, inspiring women I connect with on a daily basis and the support system we offer each other.
YFE: Do you have mentors or people you admire that you think of when making business decisions?
M: Yes, many. The ones that stand out at the moment are Marie Forleo, Kris Carr and Tory Burch.
YFE: What have been the advantages of being young and female while building your business?
M: Right now, I’m noticing an explosion in businesses owned by young women. I think that now is the best time to be young, female and an entrepreneur because of the plethora of resources available. There will always be big business, but times are changing and more people are leaving their jobs to pursue their dreams. There’s a lot of support out there to make it happen!
YFE: What are the disadvantages you’ve faced, if any?
M: Thankfully, I haven’t experienced any disadvantages, rather there were more disadvantages to being young and female in my corporate job.
YFE: What is your advice for a young, female entrepreneur just starting out or in the research stage?
M: Get out of your own way and just start doing something! Don’t wait for everything to be perfect because it never will be and don’t worry about what others think, just believe in you!
YFE: What is your drink of choice?
M: Green juice!
YFE: What can we find you doing when you are not working on and in your business?
M: Training for triathlons and working out at my favorite fitness studio, Chaise23, or volunteering with the New York Junior League. I also love to cook, read, travel and spend time with my boyfriend, David.