Twitter for Business – Help or Hype?

April 16, 2012

The Twitter chat for young, female entrepreneurs, #YFEchat, is kicking off another season from April through June of bi-weekly Twitter chats. The season will start with a mixer on Friday, April 27th at 8p/11e. You can find out more about our Twitter Chats and how to participate in our Twitter Chat 101. Still not sure why you should even be on Twitter? YFE welcomes guest blogger, Ashley Baxter who will explain three key benefits…

Young entrepreneurs have a lot of tasks to juggle. When you are working on getting your business off the ground, taking time out of your day to be active on social media may seem like a bad idea. However, having a presence on Twitter might be the best tool to help you build your brand online.

In as little as 30 minutes a day, you can use Twitter to create a vast and active community around your brand that is easy to stay in contact with. If you want to get the maximum benefit out of your twitter marketing strategy, you should focus it on the following principals:

Customer Communication

Twitter is great for customer service and appreciation. Get a new client? Tweet to them and let them know you are excited to have their business. A little appreciation goes a long way. Sometimes, unhappy customers will use Twitter as a means to call out the businesses they feel have done them wrong. If you find yourself in this position, having a presence on Twitter will make it easier for you to nip the negative conversation in the bud before it gets out of hand. Seeing that you are active online might also give prospective customers the assurance they need to have confidence in doing business with you.

Showing Value

Before making a purchase, most of us do a little research to try and determine if our money will be well spent. Sharing snippets of information about your products or services with your audience on Twitter is a great way to show your value. In addition to that, Twitter can be a way to let others know that you are aware of the most recent trends in your industry. You can quickly become the go-to girl in your area if you take the time to tweet about hot topics that are relevant to your business.

Researching the Market

Twitter search is one of the best ways to keep your business on the pulse of what’s hot in your area. You can search for terms related to your industry and see what people are talking about in real-time. You can also keep an eye on competitors and learn what tools they may be leveraging to get an advantage in the space. If that isn’t enough, you can study the behavior of Twitter users to lean what elements make them more likely to share or naturally promote businesses or products. All of these things can be used as an advantage to help take your business to the next level.

Do you think using Twitter for business is all hype or can it actually help? Connect with the author, Ashley Baxter, on Twitter @Baxie404!

About the Author, Ashley Baxter
Ashley is a content generator and online marketer turned entrepreneur. Her business, Baxie404, shows others how to win online and build their own targeted audience.

Img Courtesy Pink Sherbet Photography
  • Ashley Baxter

    Looking forward to the Twitter chat and thanks for letting me guest post!

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