Last night YFE featured Made Woman Magazine founders Serena Watson (Skyping in from California) and Lindsey Day (Skyping in from London). I asked them “After the Show” what their most effective form of getting the word out about their magazine and they answered: social media.
Serena explained that there’s a number of social media platforms out there, but their success came from honing in on the the networks that were most effective. Developing a strategy around Facebook specifically helped them grow 141% in a short period of time.
Watch the short clip of the “After the Show” video with Lindsey and Serena here:
Comment with your must effective method for getting the word out about your business. Is it through Twitter? Facebook? Pay Per Click ads? In person networking?
The Made Woman Magazine founders shared much more in the full Episode 22 of Young Female Entrepreneurs.
- The differences they’ve found in looking into using Kickstarter versus Indiegogo
- Where they are taking their online publication
- How their alumni network has benefited them
Click here to watch the full episode.
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