Books

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Think and Grow Rich The 21st Century Edition
By Napoleon Hill, Bill Hartley

This is hands down my favorite self-help/inspirational business book of all time. I read it every few months and occasionally skim in between those times. First, note that this is the “21st Century Edition.” The original was first published in 1937 and included some topics that are less acceptable today. In this 2004 revision author/editor Bill Hartley introduces modern examples of the principles discussed, along with up to date editorial commentary throughout the book. This version also provides room in the margins for note taking. Watch me talk about it here (my crazy screenshot of this video seen above).

It really makes quite a difference and I only recommend this version of the book. The central theme in this book for me was the belief that you can accomplish anything you put your mind to if you want it enough. As I have always believed in will power this book spoke directly to me. It also literally spoke to me in that I listened to the audio version, which was narrated very well. It was easy to listen to at double speed, making it much faster to get through the book three times.

I highly recommend reading this book and taking its messages to heart.

This book is available at Audible.
Rating 5/5

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“My favorite business book is ‘The Five Dysfunctions of a Team’ by Patrick Lencioni.

As an artistic entrepreneur, I appreciate the fable-style Lencioni uses to get his point across about building an effective team and business. Many business books speak a language that only business people understand. But everyone can understand a story. I can still remember scenarios from this book to use in my everyday business dealings much better than I can any textbook-style (fact listing) book I’ve read.”

- Kayona Ebony Brown

Kayona Ebony Brown is a writer, actress and entrepreneur from Washington, DC—owner of Ke|Inc., an independent mass media company. Her debut novel, Tenth Letter, is available in paperback and everywhere electronic books are sold.

About Of Music & Men
Of Music and Men is the flagship multi-media franchise of Ke|Inc. that includes the scripted, independently produced web-based program, Of Music & Men and auxiliary music and literature products. The OMAM Fund LLC oversees its business, and maximizes profit and marketability through sponsorship, merchandising and crowd-funding opportunities.

Facebook: http://facebook.com/kayonaebonybrown
Twitter: @iamkayona
Pinterest: http://pinterest.com/kayonabrown

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Today I’m Reading…

December 1, 2013

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Today I’m reading Gary Vaynerchuk’s Jab, Jab, Jab Right Hook. I have been reading this off and on over the last couple of weeks. I was given an advance copy by the publisher and was really excited to dig into the book.

I’m not yet at a point where I can really give a recommendation, but like I mentioned last week when it came out, this is the book that everyone in marketing will be reading. Gary Vaynerchuk’s books set the bar for what type of actions marketers will argue your business should be taking. I’ll post a more solid review this week of the book.

In the meantime, be sure to tweet, Instagram, or comment with what book, article, or blog you’re reading today. It’s Day 1 of our December ACTION Calendar: “Use hashtag #YFEaction to share what you’re reading today.

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Lexus was one of the first brands to use Instagram sponsored posts, taking advantage of the platform to show images of their cars being used by different driver profiles. Beyond our interest in what an Instagram with ads will look like, is the process for creating one that people will enjoy or even feel attracted to.

It sounds like, for Lexus, the ad campaign was a hit:

Lexus posted its first Instagram ad on Nov. 22, which got 172,320 likes in three days. According to Lexus, it netted nearly 10,000 new followers that day — on average, Lexus gains about 200 followers a day. (read more)

Why were so many of those shown the image compelled to follow the brand?

We pulled this question back into Bootstrap Book Club this morning to tie it into our The Power of Glamour discussion. The question was…

**** Q3. **** What are your thoughts on the new Lexus Instagram sponsored posts?

Effective use of glamour as far as the imagery and captioning goes? #powerofglamour

[ click to add to the discussion ]

Based off of The Power of Glamour’s definition for glamour, what are your thoughts? Do the sponsored posts connect with you as a young consumer?

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Bootstrap Book Club is voting on our next book to discuss. If you’re a member of the free book club that meets on a private Facebook Group click here to cast your vote.

Bootstrap Book Club is a place where women entrepreneurs gather to read, connect with each other and share our experiences, and take action to grow. We meet in a private Facebook Group with 500+ female, bootstrapping entrepreneurs to discuss a common question twice a week.

As we mentioned on last Thursday’s #YFEchat LIVE featuring Christina Ramirez and on today’s first daily Jenn Cast, we are voting between Virgina Postrel’s The Power of Glamour, Hatching Twitter by Nick Bilton, or Unlabel by Marc Ecko. Watch either of the shows to get some insight behind why you would want to read any of the three books we’re deciding between.

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[Click to Vote]

Saturday was our last The Thank You Economy question, with the fabulous host, Stacey Harris. BIG thank you to Stacey for asking thoughtful questions and for being an example of what Gary Vaynerchuk encourages us all to do! Take some time to get in on the discussion today…

Why take the time to answer (even maybe if you’re behind on the book or sitting this one out)?

You never know who you might help or inspire with your unique insight. While participating in groups like this is great exposure for you as a bootstrapping entrepreneur, it’s better if you think of it as an easy way to share your advice and experiences with many. You might even pick something up yourself!

Here is what we’ve been discussing so far (jump in and share):

Q12. Q12: What is one thing you can/will introduce into you business in 2014 to take advantage of the Thank You Economy? [Click to Answer]

Q11How do you create conversations in your community? [Click to Answer]

Q10. ”…what is your intent? Why are you on social, why do you want to build relationships and grow your business?” [Click to Answer]

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Bootstrap Book Club Update

October 14, 2013

bookclub-siteStacey Harris reviews what has been happening in Young Female Entrepreneurs’ free Bootstrap Book Club. We are reading The Thank You Economy by Gary Vaynerchuk. She features two of the members and shares where you can join: http://yfe.me/findmeintheclub.

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Bootstrap Book Club is reading A Place of Yes by Bethenny Frankel. Over the past week we’ve discussed rules one through four and there is plenty of room for discussion. Saturday’s question was some that was about actionable advice from Bethenny- that everyone should know their personal mission statement.

Q2. What is your own personal mission statement that helps guide you in making everything your business?

Click here to comment with your answer  to Q2. in the club and help another bootstrapper out.

If you haven’t already crafted a personal mission statement and need a little help, here is what Bethenny has said about it in the media:

  • As an entrepreneur, it’s important to identify your priorities and what you hope to accomplish with your business. Try to frame your statement in terms of action… [Read more]
  • So think about what you want. It doesn’t matter how you come to it: Meditate, jot down what’s important, go to therapy. [Read More]
  • Having your own personal mission statement focuses you in a very powerful way. [Read more]

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Bootstrap Book Club is reading A Place of Yes by Bethenny Frankel beginning August 19th. We’re keeping the discussion time short, focusing on the book through September 3rd while the club votes on our next book.

We just wrapped The Personal MBA. It was a great book that most of those who read it in the club would recommend. However, it was a pretty dense read for the summer. Our two hosts, Stacia Loo and Rachel Chiavaras did a fantastic job hosting the discussion in the Facebook Group, making it something everyone could get in on. So, for the rest of the summer, we’re going to keep the conversation light and fun with the former Real Housewife, founder of the SkinnyGirl empire, and new talk show host, Bethenny.

Help YFE spread the word by clicking to tweet this message: ”Read #aplaceofyes by @Bethenny with @YFEntrepreneur this month http://yfe.me/new-yes in Bootstrap Book Club.”

A Place of Yes, book club

Add reminders to your calendar: www.yfe.me/yescal
Discuss the book and join the club here: www.yfe.me/bootstrapbooks

Monday, August 12th — Grab the book and start reading
Monday, August 19th — Live webcast kickoff on YFElive.com
Tuesday, August 20th — Rules 1, 2
Saturday, August 24th — Rules 3, 4
Tuesday, August 27th — Rules 5, 6
Saturday, August 31st — Rules 7, 8
Tuesday, September 3rd — Rules 9, 10

More on the club:
Bootstrap Book Club is a place where women entrepreneurs gather to read, connect with each other and share our experiences, and take action to grow.

Format: A new question will be posted in the private Facebook Group on Tuesdays and Saturdays each week. Request to join the Facebook Group at Facebook.com/groups/BootstrapBookClub

Next Steps:

  1. Pick up the book (not a subscriber to Audible yet? Join today using this link to support the club and get A Place of Yes for free).
  2. Introduce yourself. Tell us who you are, what your business is about, and the best book you’ve read recently.
  3. Join the YFE #mailedit list and check the Bootstrapped Book Club box to stay informed of what we’re up to
  4. Invite a friend to join us (here’s an easy link to share: www.yfe.me/bootstrapbooks)

Support the book club, by signing up for a new subscription to Audible at audibletrial.com/ovaleye.

Audible is our preferred way to consume a book:

  • it ensures you read it, by allowing you to multitask
  • feel inspired by hearing the author read it outloud
  • most Audible books will include additional content for the reader
  • If the book is a workbook-type book you can still purchase the paperback version to use afterward to go back and work off of if necessary. Most authors today provide .pdf downloads though of any worksheets or material they feel need to be written out.

Download the .pdf or .png of the image above as a reference for the next few weeks by right clicking and saving their respective links.

Watch the Kickoff Live Webcast Replay (find the notes here).

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bootstrap book club

YFE recently took over Bootstrap Book Club and it’s our first time helping the almost 300 women strong club choose a book. As an avid reader of self-help, business, and biographical books this task has got be super excited. The four books we chose to present to you for a vote are based off of past club member suggestions and a little off of my own biases.

Make your choice heard by voting for the book you want to read next.

To vote for your choice:

  1. Login to Trello to vote YFE.me/bootstrapped
  2. Click on the card with the book title you would like the club to read
  3. Click Vote on the bottom right side of the card
  4. Help those who haven’t heard of the book yet, by commenting on the card with why you want us to read it

Watch the video below for more…

About Bootstrap Book Club

Bootstrap Book Club is a place where women entrepreneurs gather to read, connect with each other and share our experiences, and take action to grow.

Format: A new question will be posted in the private Facebook Group a couple of times each week. Join the Facebook Group athttps://www.facebook.com/groups/BootstrapBookClub/

Next Steps:

  1. Pick up the book (not a subscriber to Audible yet? Join today and get our next book free).
  2. Introduce yourself. Tell us who you are, what your business is about, and the best book you’ve read recently.
  3. Add your contact details to the roster so we can all connect with you outside of the Facebook group too: bit.ly/S4BR43
  4. Invite a friend to join us

**Bootstrap Book Club is the official Book Club ofYoungFemaleEntrepreneurs.com**

About YFE:
About Young Female Entrepreneurs
​​Young Female Entrepreneurs is an online platform that connects entrepreneurial women in their 20s and 30s with new people, brands, and headlines that help us start and grow businesses. We organize free, online events that bring you together with your peers over a shared experience: inspirational speakers, fun interviews, and Q&A’s via live stream. Our City Coordinators also bring you together in person to do the same in person- like our meetup tonight. Visit YoungFemaleEntrepreneurs.com and signup for our #mailedit email to get event reminders and to access over 6 hours of awesome video content from YFEs on partnering, how to be the most profitable sole proprietor, and using visual media in your marketing strategy.

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Recently YFE was honored to accept Bootstrap Book Club as it’s official book club as Kickstart Kitchen handed it down to us. Today marks the start of our Lean In discussion. The popular book by Sheryl Sandberg is being discussed by a group of 275+ young female entrepreneurs in a private Facebook Group. Check out our first question and join the group below.

Q1: Sandberg focuses on the challenges that come with being a career woman, but there are fruitful moments to celebrate as well. When have you felt that being a woman hindered your career, and when have you felt that being a woman helped your career?



Shawndra RussellAbout Q1. Host, Shawndra Russell
I’m a storyteller that loves working with small businesses. I’m obsessed with traveling, craft beer, alternative music, and heartfelt movies. I’m married to my best friend, business partner, and editor, and we live in beautiful Savannah, Georgia with our Boston Terrier, Massy.

Bootstrap Book Club is a place where women entrepreneurs gather to read, connect with each other and share our experiences, and take action to grow.

Format: A new question will be posted in the private Facebook Group a couple of times each week. Join the Facebook Group at https://www.facebook.com/groups/BootstrapBookClub/

Support Bootstrap Book Club by signing up for a new subscription to Audible at audibletrial.com/ovaleye and get a FREE audiobook download – Over 100,000 titles to choose from for your iPhone, Android, Kindle or mp3 player.

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