Business

Your New Year’s Resolutions

December 29, 2011

Young FEmale Entrepreneurs

As young, female entrepreneurs many of us have industry, business, and fashion magazines piled up on our bed stands. Our interests vary as do our lifestyles. However, one thing is for certain, there is something exciting about starting a new year. As you look back on your 2011 and make big plans for 2012, get some help from your peers. Here are products and services created by young, female entrepreneurs for YFEs that will help get your 2012 off on the right foot.

Get Fit and Healthy

At my company we purposely point out that good health is something we value to keep it top of mind everyday. Sick, tired, and grumpy people is not what a good company is made of. Are you committing to prioritize your health in the new year as an entrepreneur? Here are a few items that will give you some extra motivation to hit the gym, ditch the coffee, and reach for the h2o.

Get support

For the GlowLast year after having my son, I really needed a boost of energy to keep up with being a new mom while building a business. I decided to commit to fellow young entrepreneur, Jennifer Jordan’s Resolution Challenge and was amazed at how much I had really been neglecting my health in the process.

If you are like me and just need a reminder and a plan to get you going again, this is a great recipe for change. With the Challenge you are essentially outsourcing your planning to For the Glow who provides you with meal and workout plans with the knowledge behind it so that you can make healthy, educated decisions post Challenge. Jennifer is generously giving YFEs a two for one special too! Once you receive the orientation packet, respond letting her know that you’re a YFE & provide your pal’s email address and name. She will then email the friend all the details. Grab you business parter, VA, or best Facebook friend and have fun getting fit and healthy together.

Get the equipment

If yoga, pilates, and running are already staples in your day, check out Zweet Sport for workout clothes that will spice up your daily routine. Marja and Kimberly founded Zweet Sport from their shared passion for fitness and fashion. The company produces “high end active wear” that looks and feels good.

 

“Our top sellers are the light weight Jaco shorts (loved by hot yogi’s and pole fitness ladies) and our Brasilia & Ezieza tops” explains Co-founder and Managing Director, Marja Toan. “We’re working on our Spring/Summer line which will debut in Feb/March. We’re incorporating a tank, another Capri pant & restocking all current styles with new color combos and prints.”

oGorgeous

YFE’s most recent profile is on one of Youtube’s Next Trainers, Amanda Russell. You can subscribe to her videos to round out your focus on staying healthy while keeping busy here. Another Youtube Next Trainer is Cassey Ho who created POP Pilates and oGorgeous yoga bags. Check out her line of gym and yoga bags to help you stay organized and ready to get your sweat on.

Take Action on your Ventures

Having compelling goals in both your personal and work life that excite you are one thing, but having the confidence and know-how to get them started is another.

Get clear and gain confidence

Molly Majar recorded an amazing Young Female Entrepreneurs Podcast episode for us on the topic of getting past our fears to get stuff done. She has a new program called, “Create Your Magical Year” that is aimed at helping us quarter lifers get our vision out on paper. The program is affordable and includes a digital download of “3 training calls, 20 art-filled worksheets, and 7 inspirational interviews from women you admire.” Molly added two bonuses to the download that include a process for creating “your theme for the year” and a “reading of Shakti Gawain’s Clearing Blocks visualization.” Check out Molly’s program.

If you are a fan of Napolean Hill’s “Think and Grow Rich” you will want to check out Natalie MacNeil’s 21 Day New Year Challenge. Natalie is using MightyBell.com as the platform for walking participants through Napolean Hill’s book and recorded videos that have recently been made public. “Mightybell enables people – like Natalie MacNeil – to quickly and easily create new ”experiences” as a short series of step-by-step, day-by-day ‘actions’ you can do.” Join the Challenge here.

Get help

While it’s not packaged in a bow, colorful, or sexy in any way, the SBA provides programs and resources across the country for budding and growing entrepreneurs. If you haven’t given your local office a ring in the last year, make an appointment to do so in the next week. Here are a few links for you to keep in mind: NWBOC: The Nationals First WBE Certifier, SCORE Mentoring, National Women’s Business Council: Advisors to the President, Congress, and the SBA

Celebrate and Enjoy Life

Yes, New Years Eve is on Saturday and time is winding down to grab your perfect party dress. However, why let the celebrating stop on Saturday night? As a young, female entrepreneur you will have a number of occasions to celebrate throughout the year. Be prepared with the right dress when the time to unplug, shower, and head outside comes around.

Dress to Impress Celebrate

Jolie & Elizabeth

One company I’ve followed for the past few months that is helping this cause is Jolie & Elizabeth. Sara Elizabeth and Jolie, two New Orleans fashion designers are often in the press for being among a select group of young entrepreneurs who are revitalizing the city’s economy. Their dresses stay “true to timeless southern style” Co-founder, Jolie recommends the Revanche dress- “We offer it in a pink/ grey colorway and a mint/grey colorway. It’s normally priced at $242 but we’ve marked it down to $120, for the next week, until New Years. The name, Revanche- is french for Revenge, a good heartbreak dress!

Vue Society

Moving westward, a hot name in the Seattle scene is VueSociety. Founder Rachel Kim explains that the online shop’s focus is on “the extra curricular activities that happen outside of the working environment.” She specializes in high end one pieces and dresses serving women that “knows what she wants. She dresses conservatively and is labeled a trendsetter.” In for some sparkle? Then check out Vue Society’s Olive Green Sequin Dress from Blaque Label. If you are less of a dress girl, then take a peak at the Again Apparel Flaunt TRUX Skirt made of embossed pleather with stitching detail. Rachel is offering YFEs a promo code to use for the New Year: NYE2012. Receive $20 off the entire order along with free shipping to all WA state orders (plus, 5% of every purchase is donated to WWIN!).

2012 will be a break out year for many young, female entrepreneurs. By minding our health, our businesses, and remembering to still have fun outside of work we can all expect great things from one another. Many thanks to the young, female entrepreneurs featured in this piece who offered generous discounts. If you or a young, female entrepreneur you know of has a great product or service that would benefit YFEs in prepping for the new year, please share in the comments below!

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young female entrepreneurs facebook

Facebook has over 800 million users with the average user being connected to 80 community pages, events, and groups. How about bumping up that number a bit on your likes? With the majority of young, female entrepreneurs being part of that 800 million, we live our lives on Facebook. Do your Facebook “likes” reflect your lifestyle as a YFE?

The following Facebook Pages are YFE’s first recommended Pages. They are of businesses that are either owned by, created for, or speak especially well to a young, female entrepreneur. They are not in anyway exhaustive, but merely a kick off point in compiling great resources for YFEs to take note of on Facebook. Visit the following 57 Facebook Pages for young, female entrepreneurs…

News

1- Inc — “The MAGAZINE for GROWING COMPANIES”

2- Entrepreneur — “Inspiring, informing and celebrating entrepreneurs since 1973″

3- Forbes — “The home page for the world’s business leaders.”

Government

4- The White House — “This is the White House page on Facebook. Comments posted on and messages received through White House pages are subject to the Presidential Records Act and may be archived. Learn more at WhiteHouse.gov/privacy” See YFE Director’s post on the White House blog regarding young, female entrepreneurs.

Events

5- Crave — “CRAVE Seattle innovatively connects small business owners with the customers they CRAVE.”

6- Social Media Club — “Social Media Club hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other.”

7- eWomen — “Welcome to the Official eWomenNetwork Facebook Page. eWomenNetwork is the #1 resource for connecting and promoting women and their businesses.”

8- Girl Power Hour — “Stylish networking events for women since 2007.”

9- Startup Weekend — “Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. Come share ideas, form teams, and launch startups.”

Community

10- Power Chicks — “Power Chicks helps entrepreneurs and small business owners create successful companies through coaching, online resources and events that provide valuable connections and learning.”

11- Women 2.0 — “Women 2.0 aims to be an indispensable resource of content and connections for entrepreneurial women worldwide.”

12- Biznik — “We believe in people, not professions”

13- Savor the Success — “Savor the Success is the premium business network for women entrepreneurs. We focus on online & in-person networking, education, PR opps, celebrity gift baskets, and more!”

Young Entrepreneurs

14- The Young Entrepreneurs Council — “The Young Entrepreneur Council (Y.E.C.) is an invite-only nonprofit organization comprised of the country’s most promising young entrepreneurs.” Get an overview of Y.E.C founder, Scott Gerber’s livestream on finding press.

15- Under 30 CEO — “The leading media property for young entrepreneurs.”

16- Young Entrepreneur — “This page is dedicated to providing information and advice to entrepreneurs around the world. Brought to you and managed by the Founders of YoungEntrepreneur.com, Matthew Toren and Adam Toren.”

17- Her Campus — “HerCampus.com is the #1 online magazine for college women with branches at 175+ colleges across the country. ” Editor’s Note: this online publication is not strictly for the young, entrepreneur. However, Her Campus was founded by young, female entrepreneurs who often feature their peers on the site.

Fashion

18- Stop Traffic Clothing — “sells the finest Retro & Pin-up fashion.” Read Rebecca’s YFE Profile.

19- Crispy Bikinis — “CRISPYBIKINIS is a fashion forward, lifestyle driven web based business specializing in laid-back and luxurious swimwear with classic undertones.” Read this mother-daughter duo’s YFE Profile.

20- Faire Frou Frou — “Faire Frou Frou is the ultimate luxury lingerie boutique both online & in Los Angeles; designer lingerie, loungewear, swim & more.”

21- Rent the Runway — “Rent the Runway provides access to premier dress and accessory rentals online for just 10% of retail price.”

22- Modcloth — “Mod clothes abound, but don’t pin us down. We have indie, vintage-inspired, retro & one-of-a-kind vintage!” Read Susan Koger is a Champion of Change.

23- Bag, Borrow or Steal — “Bag Borrow or Steal – Designer Handbags & Accessories”

24-  VLV Style — “Wear vlv style and start your day on an inspiring note.” Read Ayako’s YFE Profile.

Health

25- For the Glow — “Seattle based fitness & nutrition expert bringing you ~ Green living, Lifestyle, Organic Beauty & Wellness.” Read a post from Jennifer Jordan on positive energy.

26- Gabrielle Bernstein — “Gabrielle is the bestselling author of Add More ~ing To Your Life and the forthcoming book Spirit Junkie (Sept 2011 launch).”

27- Amanda Russell Workouts — “I’m a Wilhelmina Model, Product spokesperson, health and fitness expert, author and am famous for my crazy dancing, and laughing so hard my stomach hurts.”

28- Office on Women’s Health – U.S. Department of Health and Human Services — “Our vision is to improve the health and well-being of all U.S. women and girls. We accomplish this by leading and coordinating the efforts of all the HHS agencies and offices involved in women’s health.”

Business Coaching

29- Actionable Business Training — “Actionable, Caring, Customized & Convenient Training for Passionate Entrepreneurs.” Read Rigdha’s YFE Profile.

30- Startup America Partnership — “By entrepreneurs. For entrepreneurs.”

31- Ali Brown — “Ali Brown is an entrepreneur mentor and philanthropist who works with women around the world, helping them start and grow businesses and live extraordinary lives.”

32- Marie Forleo — “Are you ready to up your business game? You’re in the right place.”

33- Network for Teaching Entrepreneurship (NFTE)  — “The Network for Teaching Entrepreneurship is a non-profit that provides programs to inspire young people from low-income communities to stay in school, to recognize business opportunities and to plan for successful futures.”

Marketing

34- CTL360 — “The Creative Solution Creative Agency & Design House specializing in Advertising. Because great ideas don’t need big budgets, just the right people.” Listen in on Sarah’s YFE Podcast.

35- Robin Fisher Roffer — “Hi, my name is Robin Fisher Roffer. My specialty is Reinventing Brands and Reigniting Professionals.” Read the Robin Fisher Roffer YFE Twitter chat recap on personal branding.

36- Devani Freeman — “I’m a Social Media Manager/Trainer, Online Marketing Consultant, Network Marketer and wellness lover. If you are looking to connect with like-minded entrepreneurs and collaborate within this amazing community, please join us!” See Devani’s YFE Profile.

37- Entrepreneuress Academy — “Creating and Perfecting the Art of Living Through Success, Savvy and Style. Making money online is not just for the boys.” See Melanie Duncan’s YFE Profile.

Parenting

38- Mission Hot Mama — “Join Jenni Hogan & her hot mama team on their mission to inspire other mamas to kick booty and shine!” See Jenn’s post on youth entrepreneurship and motherhood on MHM.

39- Sitting Around — “Sitting Around makes parents’ lives easier.” See Erica’s YFE profile and mention as a Champion of Change.

Photography

40- Keri Meyers — “Seattle newborn photographer and mentor.”

41- Elyse Kufeldt Photography — “”Love loves to love love.” To me, this is what being a photographer is all about — celebrating the beautiful relationships you share with those you cherish most and being able to love the look of your love.” See Elyses’ YFE Profile as a business owner attending university.

42- Michelle Moore — “Michelle Moore Photography is the premier High School Senior Portrait studio on the West Coast. ” See Michelle’s YFE Profile as a dual city fashion photographer.

Blogging

43- Young House Love — “Your one stop shop for home improvement and interior design inspiration.”

44- Your Bella Life — “To add COLOR to your world!”

45- The Daily Muse — “We bring smart content, employment opportunities and like-minded community to young professional women.”

46- Shebytes — “‘Her’ Resource on Technology News: for her Business, for her Life, and for her Soul. ”

47- GenPink — “a pink perspective on gen y.”

48- Stratejoy — “Strategies for Gen Y Joyful Living. Me? Molly Mahar. Coach, Writer, Optimist. You? Gutsy Woman. Lover of adventure, happiness, rockin’ out, making a difference & being authentic.” Get a taste for what Molly does with her strategy for joy for YFE.

Philanthropy

49- FITE — “FITE: Financial Independence Through Entrepreneurship, connects you to women entrepreneurs in the US + 57 countries. With a small loan, women can create a sustainable income, uplifting themselves and their communities.”

50- Kiva — “Kiva.org is the world’s first personal micro-lending website, empowering individuals to lend to an entrepreneur. By combining microfinance with the internet, Kiva.org is creating a global community of people connected through lending.”

51- Girl Up — “Uniting girls to change the world. A UN Foundation campaign.”

52- Million Moms Challenge — “The Million Moms Challenge is a historic, first-of-its-kind campaign – a call to action to engage a million Americans with millions of moms in the developing world facing issues impacting pregnancy, childbirth and children’s health.”

53- The Breast Cancer Research Foundation — “Prevention and A Cure in Our Lifetime”

54- Girls Inc — “Girls Inc. delivers life-changing programs that inspire girls to be strong, smart, and bold.”

Financial

55- Learnvest — “At LearnVest, we equip you with the most relevant information and products that help you take control of your financial future.”

56- Invest2Innovate — “Invest2Innovate, or i2i, is a global social enterprise intermediary that connects investors with social entrepreneurs focused on building sustainable enterprises in emerging markets.”

57- Pennywise — “You work hard for your money. Does your money work hard for you?” See Pennywise founder, Staci Dennett’s YFE Profile.

Did we miss you? Does your organizations’ Facebook Page warrant a YFE following? Let us know so we can add you onto future posts by introducing yourself to YFE on Facebook.com/youngfemaleentrepreneurs wall. Tell us why you are in business, how you fulfill your mission, and what you do.

Future Facebook lists will vary by region, industry, need, demographic served, etc.

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alicia sully camel milk

Crowdfunding has been an accepted form of financing for some time now in the world of nonprofits and the arts. In the last few years the concept has stretched over into other forms of commercial endeavors with the ability to easily ask a large group of people to participate in contributing financially to a projects’ creation through the use of online tools. One online tool that makes this process easier is Kickstarter.

So what do Kickstarter and Alicia Sully have in common? Alicia Sully is one of the founders (along with Philipa Young; see her YFE profile here) of What Took You So Long Foundation. One of their most recent projects is a documentary on camel milk called “Hot Choclate for Bedouins.” Sully and her team have been invited to present their film at the Experimental Food Society Spectacular in London at the end of the month. To fund their trip she is completing a “Camel Milk Me Detox.”

When you fund her “Camel Milk Me Detox” via Kickstarter you receive rewards in the form of gaining access to videos documenting the process, a camel milk shirt, and even camel milk. The project doesn’t go unless she reaches her total amount needed within the time allotted. At this point she is looking pretty good.

Regardless of the need for financial backing or not, crowdfunding is a creatie way to market a larger product, service, or company with smaller projects… and have financial backing to do so. It’s also a great way to test the market before going into production. Finally, getting back to the actual financing part… this is just another form of proof that there is always a way to execute a great idea (big or small). Lack of money, time, and talent is no match for passion. If you want to do something, find a way to do it.

Check out Alicia Sully’s Kickstarter project (looks like something YFEs in the health and wellness industry might find fun too!).

IMG Courtesy Alicia Sully Kickstarter Profile and geezaweezer

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Relative ‘In the News’ YFE Shared Links

Check out this interesting read by Rosetta Thurman via The Young Entrepreneur Council. Do you agree with Rosetta that women are more likely to self-sabotage than men?
Mind Traps That Sabotage Your Business via theyec.org

What is your experience with higher education and entrepreneurship? Did you participate in an entrepreneurship program for your undergrad? Thinking about going back for your Masters?
The Top 50 Schools for Entrepreneurship Are… via YFE

What has been your experience when it comes to your age and starting and growing a business: advantage or disadvantage?
Is a Youthful Appearance an Advantage as a Female? via YFE

A short little piece that brings up the topic of crowdfunding — have you implemented this strategy someway in your business?
‘Crowdfunding’: Local entrepreneur finds 1,000 backers for his startup via SeacoastOnline.com

Do you think this “Pay-it-Forward” culture exists outside of the Valley?
The Pay-It-Forward Culture via www.huffingtonpost.com

This is a must read for the day! This is much more than an article on education discussing necessary character traits to be ‘a successful human’ and why failure is needed in that process.
What if the Secret to Success Is Failure? via NY Times Magazine

Img Courtesy Pink Sherbet Photography

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YFE has the honor of running weekly profiles on entrepreneurial women in their 20s and 30s. One question that is always asked is whether or not they have found their age is an advantage. The answer almost always includes some form of yes, but will often cite being taken seriously as a problem.

A story ran in The Globe and Mail today titled “Young entrepreneurs caged by age.” The article reviews accounts from three young men who explain the ways they have circumvented the disadvantages that come with building a business as a young entrepreneur. They own construction, SEO, and app businesses and have all come across problems when it comes to how young they are that range from real estate, employee retention, to landing large accounts.

The article lists some of the issues these young men have had to overcome and how they did so. For example, to make sure those visiting his offices wouldn’t be confused by who is boss, one of the owners mentioned in the article, Jason Parks of  Profab Corp.  ”…hung pictures of himself, clearly labelled as CEO, at the reception desks of his two fabrication facilities.”

As a young woman myself who has partnered with her parents in business, being taken seriously has been a pain point of mine on occassion. Some of our hosting clients would rather speak with my mother than me, association officials have attempted to micro manage me where they haven’t others, and I will get an odd look here and there. Philippa of the What Took You So Long Foundation commented in her recent YFE profile that “Occasionally you might come across people who underestimate you based on outward appearances. This, you can turn to be another advantage when you shock them out of their first impressions and win them over. But it remains a sad fact that there are still groups of people who don’t grasp the potential of Generation Y’s enthusiasm for breaking molds and doing good.”

Problems may arise not only from being young, but also from being a woman in business. ”I’ve met some men who have been super nice and promising with leads, but have cut me off after they found out I am not interested in a personal relationship,” explains Ayako of vlv style. Apart from the questions that arise with the motives of others, is the feelings of inadequacy some women bring to the table. Being a young, female entrepreneur requires us to “be more assertive then we like to be,” Devani Freeman argues.

Being pushed past our comfort zones may also be seen as an advantage when you are young. As Sara Jahangir of Wondermilk explains, “the advantages are that I have nothing to lose. I am at that place in my life where I can try, test and take risks without any repercussions.” Krystal Harrell has a similar outlook on her age and business after struggling with others putting her down and seeing her as just a kid. She finally decided to own up to her age. “I don’t let my appearance determine my outcome, I have embraced it” as Harrell explains. Ultimately, if you are passionate enough and know what you want, you can use your drive and enthusiasm to make up for what you lack in years of experience.

Steve Curtis of Zag Global Inc. admits in “Young entrepreneurs caged by age“ that to get where he is today in his company he “had a lot of growing up to do.” You don’t have to be perfect today in business. Know where you want to be and figure out what it will take to get you there. If it’s therapy like it was for Curtis go get it, if it’s hanging up your photo with the title CEO in the reception office like it was for Parks, do it.

“You have to build a reputation. However, I think it’s easier to be motivated to achieve when you’re younger. Hopefully you can learn faster and you are generally more adaptable to change” explains Rebecca McWattie of Stop Traffic Clothing. Being taken seriously may take time as you build your reputation, but with enthusiasm and dedication it may happen sooner than you think.

Like Krystal reminded us with in her profile, “embrace your age and go for it.” What has been an issue for you in building your business being in your 20s and 30s? What have you done to solve it?

Img Courtesy Shandi-lee

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Compete for Business

September 15, 2011

Would you want to hear more about regional, national, and international business plan, elevator pitch, and other entrepreneurial competitions?

Boise Young Professionals, a program of the Boise Metro Chamber of Commerce just kicked off their b|launched competition that encourages the creation of tech startups, entrepreneurship education, and job creation in the Boise City area.

BYP has created a one of a kind, “soup to nuts” competition that is designed to connect Boise’s young professional talent with experienced entrepreneurs to encourage idea development and create company startups.

Read more about it on the BYP website.

You can find a competition similar to this occurring around the world at any given time. Often their is some form of prize money, grant, incubation period, mentorship, or sponsorship involved for those who win. YFE wants to be a resource for you to find competitions that are geared towards your industry, geographic area, being young, and being a female.

Would having a list of entrepreneurial competitions with further information be beneficial to you?

IMG Courtesy M31

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Thank you to all who came out to yesterday’s #YFEchat on Twitter! The next Twitter chat is on Thursday, September 22nd at 4pm PST/7pm EST. The past two weeks YFE has been honored to feature some amazing young, female entrepreneurs such as Ayako Igari and Erica Zidel. You will also be able to find posts to inspire and point you in the direction you were seeking such as Molly Mahar’s podcast on getting comfortable with your fear and the recap Scott Gerber’s YEC presentation on PR.

Young Female Entrepreneurs is just getting started. Thank you for being part of our community!

Relative ‘In the News’ YFE Shared Links

A reader wrote in frustrated that a Canadian Business Magazine cover “has done a disservice to young women in business.” Read the whole opinion and the response Shahrzad Rafati, the CEO of Broadband TV gives (the woman on the cover). What are your thoughts on this?

It’s the time for a new-world border | CanadianBusiness.com

Welcome to post Labor Day summer :) How about starting the rest of the year off with a fresh office look. Love what SPANX by Sara Blakely has going on in their office space.

Spanx’s Sara Blakely on How She Created an Inspiring Work Environment | Video | Entrepreneur.com

Interesting article on what happens when you give a young person $1,500 to start their own business. A win for Canada!

YourOttawaRegion Article: Aqua Academy in Stittsville

Have been reading stories like this one almost everyday now. Have you started a company out of necessity due to the economy or has it been part of a larger vision you have for yourself for some time now?

Still going to FGCU, and yet theyre entrepreneurs

For those of you still in the dark when it comes to the Our Time Buy Young Initiative take a few moments to watch this video and tell us what you think about the campaign.

The Buy Young Initiative Encourages Young Entrepreneurs and Consumers | Nightly Business Report | PB

IMG Courtesy Pink Sherbet Photography

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This evening I sat in on the YEC presentation by Scott Gerber, founder of the Young Entrepreneur Council and author of Never Get a Real Job. The bulk of the information was on the topic of PR, or more specifically, ‘how to set up great media relationships.’ I’ve been an avid reader of everything Scott and Donna Fenn have published for over a year now and have always enjoyed their commentary on our generation. Scott is someone I look up to as a leader for youth entrepreneurship, but to be honest I have not always agreed with him on all points. However, this evening’s event was not the case.

Gerber is what most dudes would call ‘the man‘ when it comes to PR. I’ve seen him in everything from the Wall Street Journal, Inc, and the New York Times. The man knows how to drum up some publicity. Scott is a doer above all else. He created the Young Entrepreneur Council after his first business out of college failed. He was absent peer support and decided to create the solution to his problem rather than fret about it.

I will write a more solid piece on what I feel is missing from the conversation of youth entrepreneurship and where I hope Young Female Entrepreneurs will fill in the blanks tomorrow (so check back ;)). In the meantime, here are a few quotes from what was spoken about this evening that I felt all of us could apply in our businesses today

“Relationships are KEY in PR… it all comes down to who do you know” – @askgerber via @theyec

“Build a track record that speaks for itself– use the guest blogging moments to prove you can help out the media” – @askgerber via @theyec

“The fact that you can make the lives of those in the media a little easier= valuable.” – @askgerber via @theyec

“Give the media value first, ask for value second” – @askgerber via @theyec

“Provide marketing value to the outlets.” The media needs to have new audiences seeing what they have done. – @askgerber via @theyec

Demonstrate what your network looks like when you pitch to the media in a graceful way :) – @askgerber via @theYEC

As you learn your own strategy, create a check list! Systemize! Don’t let PR take over your life – @askgerber via @theyec

YES! — “Insert yourself, your company, your mission into a current trend.” Smart. – @askgerber via @theYEC

“Take a stand, be controversial, do not in any way back down.” – @askgerber via @theYEC

“Tie your PERSONAL story into the pitch” – @askgerber via @theYEC

Nobody cares about your little startup. Make it relevant! – @askgerber via @theYEC

“Create an anchor that makes your topic a trend piece, then launch all other media opportunities off of that” – @askgerber via @theyec

Resource suggestion via @askgerber –> http://Mediaontwitter.com @theYEC

“Start small, start simple, start with your own two hands.” – @askgerber via @theYEC

Press releases are a total waste of time… unless it’s for SEO… for a short time – @askgerber via @theYEC

Today is the day. Get rid of the excuse- this is your future. Go and do it. – @askgerber via @theyec

Finally, here is one last piece from the WSJ Report with Scott Gerber and Jeremy Johnson of 2tor.com that will fill you in on everything YEC and youth unemployment. 

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Stratejoy for the Week!

September 6, 2011

Stratejoy

YFE loves Molly Mahar’s Stratejoy. Born in Seattle, Stratejoy is out to change the world by “teaching women how to value their own happiness and strength,” a passion Molly discovered after traveling the world with her now husband.

Her message is one of choice; choosing to be happy, choosing to build your life on your own terms, and choosing to be the real you. She does this by providing Gen Y women with the tools, camaraderie, and inspiration we are all craving. Molly is a life coach, a speaker and the author of the Joy Equation and Joy Juice.

YFE sends out a Motivation Monday Podcast each Monday to those who are subscribed to the Latest. However, this episode is too good to keep quiet. It’s all about getting comfy with your fears. In speaking with many young, female entrepreneur hopefuls they often resort to explaining that time, money or knowledge is the reason for not getting started with their brilliant idea. In many cases that isn’t the case at all. As Seth Godin explains in Poke the Box, these are all excuses and that the reason why most people don’t ever start is fear. This could be getting started in the first place, hiring your first employee, or going after your first round of funding. Listen to Molly’s message for a quick dose of inspiration for your week.

… or download the audio to your desktop using this link.

Wishing you a motivated week! -JD

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Office Nomads

Are you down with coworking? YFE knows that many young, female entrepreneurs are building businesses from their kid filled homes, cramped apartments, dorm rooms, parents’ house, or do we dare say… at the desk of your day jobs. When space becomes an issue how can you upgrade without hurting your bottom line? Coworking is the solution for most. Find out how Office Nomads of Seattle is helping business owners starved for collaboration and dedicated space move out of their homes and into real offices again.

Coworking is working from a shared space with other freelancers, startups, solopreneurs, and small businesses using common rooms and resources. Coworking spaces like Office Nomads are spreading across the globe, “dedicated to the values of Collaboration, Openness, Community, Accessibility, and Sustainability in their workplaces” (via coworking.com). While this trend is on the rise, still only 1/3 of those who partake in coworking are women (via Cohere, LLC). Find out more about what coworking spaces are doing to make the experience more attractive to women in this post by Cohere Coworking in Fort Collins, Colorado.

Office Nomads in Seattle is one of a handful of coworking solutions in the greater Seattle area (also quoted in the blog post mentioned above!). Community Manager Susan Evans shared with YFE what sets each coworking group apart from one another.

“All coworking spaces have their own vibe that makes the space unique and well suited for some folks (but never all folks). The great part about having a variety of coworking spaces, which Seattle is so lucky to have, is that usually there is a space that suits nearly any independent worker. We like to think that our space is reflective of our neighborhood, our members, and those who started the space (that’d be myself and Jacob Sayles).”

Apart from the benefit of dedicated SPACE to build and work from that so many of us have expressed a need for is having officemates.  Evans argues that “the benefits of joining a coworking space has nothing to do with “the stuff; it’s all about the culture! Being a part of Office Nomads means you have a great group of folks to get to know, learn from, share with, and work alongside. We always say we can never guarantee that you’ll make a new friend, get a great business idea, or find a new client, but we do like to say that you’re more likely to find what you need here than in your apartment with your cat.

A young, female entrepreneur who would otherwise be working out of her home can get the most benefit from becoming a member of a coworking space, or venturing outdoors to drop in at one, by becoming an active participant in the community, as Evans suggests. “You get out what you put into our space.” Worried about being a novice in a place that most likely already has close relationships formed? Check out this handy guide to getting a grasp on shared work spaces from WorkShifting.com.

It’s Seattle week at YFE! Young, female entrepreneurs who are in Seattle, be sure to check out what Office Nomads is all about on their website at officenomads.com.

Susan Evans of Office Nomads also suggests that you take a peak at the following resources:
http://blog.coworking.com/how-to-attract-women-to-coworking/
http://www.workshifting.com/2011/07/how-to-shift-from-solo-working-to-coworking.html
http://blog.coworking.com/
http://www.coworkingseattle.org

IMG COURTESY office nomads

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