Young Female Entrepreneur Profiles

Find women who are going through the same life stages as you while building a business. What has worked for her? Why did she start? How does she do it all? Get inspired, get excited, get empowered by your peers…

059-siteInterested in fashion and design? Anna Hovet shares how she got started as an entrepreneur through her passion for fashion. Find out how she has grown her company and where she finds inspiration from.

Or watch on Youtube here. Subscribe on Youtube to get new episodes first…

Show Notes & Links

Visit Anna Hovet online
annahovet.com
Instagram.com/annhovet
Twitter.com/annahovet

Join YFEhttp://yfe.me/mailedit

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Brittney Castro is Winning

November 14, 2013

We named Brittney CastroCertified Financial Planner and Founder of Financially Wise Women, as a ‘winning’ YFE on yesterday’s live daily video. If you follow her on Instagram you see the discipline and focus she has around her business and personal life. She lives to the fullest, does what makes her happy, and loves those close to her. Like we mentioned with life mottos, Brittney has embraced hers and it has landed her opportunities, like appearing on CNBC (see above).

YFE asked Brittney what her advice for other female entrepreneurs who want to share their vision and expertise with the world…

“My advice is to get super clear about what you really want in life, then commit to this vision by doing the inner and outer work to turn it into a reality, act in alignment with the vision, have faith that the vision will unfold as it should in your life and have patience. This is how I’ve created the dream life that I live now and continue to create even more of what I want in this world.”

- @BrittneyCastro

Need more Brittney fix? She is offering free discovery sessions in November to discuss how financial planning can help you reach your financial goals. I wanted to share this personal message from her with you all in case you are ready to get your financial house in order and start loving your money. She is my go to financial expert and I know you will love her as much as I do- http://www.financiallywisewomen.com/work-with-me/

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nicolesmartt-siteYFE featured Nicole Smartt on #YFEchat LIVE. Watch her Feature Five.

Watch the entire episode here:
http://yfe.me/chat-82

About Nicole Smartt
Nicole Smartt brings her drive, expertise and professionalism to Star Staffing as its Co-Owner and Vice President. Her commitment to providing long-term cost-savings and productivity improvements for clients is an underlying goal as she manages the company’s day-to-day operations throughout the North Bay area. Having worked in the industry for more than six years before joining Star Staffing as Vice President in 2009, Nicole gained valuable experience from the ground up. This background fostered Nicole’s firm understanding of what makes the ideal match between employee and employer, knowledge she leverages to benefit Star Staffing’s clients and employees.

Nicole is active in the local community and a recognized member of several chamber of commerce and community organizations. She is co-founder of the Petaluma Young Professionals Network, and sits on the board for Santa Rosa’s Wednesday Night Market. Nicole is also a board member for the Active 20–30 Service Club, a service organization helping young men and women in the Healdsburg area, and she was recently appointed to the Young Professionals Entrepreneur Council. Nicole is the youngest to be awarded the Forty Under 40 award by the North Bay Business Journal, recognizing business leaders under the age of 40. Nicole has been featured in such publications as Forbes Women, Washington Post, AOL Jobs, Fox Business, American Express Business Forum, amongst others.

Music credit:

HTTPS://SOUNDCLOUD.COM/PARTYMONKEY/NEW-R­ESOLUTIONS-ORIGINAL-MIX

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Find out more about Trophy Wife Wines founder, Gwen Ogle and check out her full length interview here: http://yfe.me/chat-81.

Screen Shot 2013-10-09 at 2.09.18 PMAbout Gwen Ogle, founder of Trophy Wife Wines
Trophy Wife Wines, the smart and sexy wine company founded by Lexington, Kentucky local Gwen Ogle, is now available in Kentucky. Trophy Wife Wine is produced and bottled in Lodi, “the wine-grape capital of California”. Liquor Barn plans to carry the full line, which includes Chardonnay, Sweet White Wine, Pinot Noir and Big Red Blend.

Gwen Ogle conceptualized Trophy Wife Wines after working as a wine territory manager in the beverage industry, where she learned that many people still consider wine intimidating and complicated.

“I created Trophy Wife Wines to simplify the act of purchasing and drinking wine,” says Ogle. “I want people to feel that wine can be – should be – something simple to share with family and friends. The philosophy behind Trophy Wife Wines is all about having fun.”

The Trophy Wife artwork, created by Lexington, KY native Betsy May, plays a big part in the playful message. The labels are vibrant, cartoon depictions of fabulous women, each as unique as the varietal they represent. The Sweet White Wine, for example, showcases a sassy blond in a bright pink dress, sipping a glass of white wine while flashing a diamond ring.

The slogan: “Being fabulous is exhausting, relax with a glass of Trophy Wife Wines” adds to the overall branding message.

“Women are amazing,” says Ogle. “We can be mothers, workers and wives, all while looking good and feeling fabulous. I want Trophy Wife Wines to honor these women, while giving them the confidence to walk into a wine store and feel good about their selection.”

PS. While I had a great time chatting with Gwen in this episode, trying to screen capture one image of me smiling was very difficult in this episode… however, these were only a few of the horrible stills I was able to capture. Grrrrr video stills!

videostills

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Meet YFE Intern, Venita

September 19, 2013

venitaaspen

Meet Venita Aspen, YFE Community Intern for the fall:

I am a 19 year old future entrepreneur. I aspire to own my own restaurant that is conjoined with a boutique. I am currently attending school for culinary arts/restaurant management. I also model, so I do have an interest in fashion as well. This is all part of my plan to one day open up my own establishment. No one wants to eat at a place where the owner has never eaten any of the food, or the designer doesn’t wear her own clothes. In my day and age, you would think that being a woman in business is shined upon, but yet it is still frowned upon. I have happily accepted the position to intern for YFE in hopes of inspiring other young women like myself to take on the challenge of being a woman in business. I will do whatever it takes to get to where I know I need to be.

As an aspiring entrepreneur. I look up to Tory Burch, Sunny Anderson, and Oprah.

Tory Burch :

  • Worked under other well known designers before creating her own line.
  • You have to start from the bottom. Tory worked with the best to become the best.

Sunny Anderson

  • Business woman.
  • She has her own cooking show on the food network.
  • Markets herself, meaning that everything goes to her no middle man.

Oprah

  • Oprah just like Tory or vice versa started from the bottom.
  • Oprah started out as an actress and made her way up.
  • Oprah took/takes advantage of opportunities
  • Self Driven
  • Works for herself

To sum up all of the bullet points these women are role models because they are ambitious, self driven, and motivated. Everything you need to make it in the world of entrepreneurship.

One of my favorite things about Venita is her ambition and unapologetic desire to own her own restaurant and boutique. What words of encouragement or advice would you give Venita?

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Stacey Harris

Young Female Entrepreneurs is thankful for Stacey, who is not only establishing a community in Phoenix for young female entrepreneurs, but is also keeping you all connected during our live shows on Thursdays at 6pm PST/9pm EST. Show up to a live show and Stacey will be moderating the chat and tweeting under @YFEntrepreneur. Click to tweet her a shout out!

Are you in Phoenix? Join the private #YFEphx Facebook Group here.

Stacey Harris, Hit the Mic Marketing

Website: hitthemicmarketing.com
Twitter: Twitter.com/TheStaceyHarris
Facebook: facebook.com/thestaceyharris | facebook.com/HittheMicMarketing

YFE: What is your business all about?

S: Hit the Mic Marketing provides social media marketing for our small business clients. We help clients amplify their business by gaining a larger online presence. In addition to social media support we offer email marketing and WordPress design and maintenance.

YFE: What does your background look like? What did you do prior to starting your business?

S: Prior to starting Hit the Mic Marketing I actually owned a successful virtual assistant business which actually morphed into Hit the Mic Marketing. Before becoming an entrepreneur though I worked in a variety of jobs, I’ve done everything from work with bands at an independent web radio station to selling commercial insurance. My educational background is actually in audio engineering.

YFE: Why did you start your business, launch your first product, or build that community in the first place? What was your motivation?

S: I launched my first business as a way to feed the part of my brain that craved working after staying home with my son for 2 years. I had no desire to actually have a job though. From there I spent a lot of time researching and decided to launch my virtual assistant business. After 18 months of incredible growth, I decided it was time to evolve a little more and started Hit the Mic Marketing. I have a passion for helping women entrepreneurs amplify their business. We don’t have to choose having a child and staying home to raise a family or returning to the corporate world. Take control of your life, your income, and your family and make your own opportunities instead.

YFE: What are your favorite things about being young, female and entrepreneurial?

S: My favorite thing about being a YFE is absolutely the freedom, I can control my time. I work full days but I’m free to pop out of my office and have lunch with my family. I’m able to get to a mid day doctors appointment without worrying about taking to much time off. I’m also able to skip my afternoon and head to the park with my son. Also I adore the women I’m able to work with, being a part of the growth of someone’s business is amazing. Watching someone achieve something they didn’t think possible is one of my favorite parts of what I do.

YFE: Do you have mentors or people you admire that you think of when making business decisions?

S: I have recently started coaching with the women of Kickstart Kitchen, one of the best investments I’ve made in my business. Jules and Krys are both amazing to work with having built two successful businesses individually and now combining their efforts to create a third amazing business. I also really love Amanda Aitken of Girls Guide to Web Design. She is doing an amazing job of creating two business models side by side with Girls Guide to Web Design offering the tools to learn to do something yourself and offering it as a service with Better Than Chocolate Web Design.

YFE: What have been the advantages of being young and female while building your business?

S: I think a huge advantage is communities like this. There has never been a time where being a young female who is growing a business had so many resources or any type of community to look to for support. I have also discovered a true women helping women effort among female business owners of all ages, something I’d never experienced working in corporate settings.

YFE: What are the disadvantages you’ve faced, if any?

S: The only disadvantage I have found was trying to force myself to fit a mold that wasn’t me when I first started. I found myself networking with people so much older then myself who discounted what I was capable of because of my age. Since then I’ve worked at really finding where I fit in as myself and connecting with people who don’t see my age as a factor.

YFE: What is your advice for a young, female entrepreneur just starting out or in the research stage?

S: Do it – do it now!

YFE: What is your drink of choice?

S: Water – I drink a lot of it. I also love a nice cocktail, most often a vodka and cranberry.

YFE: What can we find you doing when you are not working on and in your business?

S: When I’m not working you’ll most often find me with my family. I love spending time with them and we have so much fun together. Also I love to read and I’m currently training for a half marathon in early 2013.

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YFE Seattle January

Young Female Entrepreneurs is thrilled to officially introduce you to our Seattle City Coordinators, Kristina Krug and Tessa Rowe. Get to know them below in our YFE Q&A and click to tweet them a quick welcome or hello (especially if you are in Seattle).

Reserve your spot at their first IRL Meetup event to meet them in person on Saturday, January 19th at 5pm in Seattle (click for more).

 

Kristina Krug YFE Seattle

Kristina Krug, Artistickey

Website: www.artistickey.com
Twitter: @KristinaKrug
Facebook: facebook.com/artistickey

YFE: What is your business all about?

K: I freelance in photography, videography, social marketing and event planning. My current projects include producing digital content for a company called ChefSteps.com, and producing legacy pieces for families so that they can document memories before they are forgotten or lost. A sampling of my work can be found on Artistickey.com.

YFE: What does your background look like? What did you do prior to starting your business? What did you education look like, etc.

K: I graduated from the University of Washington with a degree in Communications and a minor in being awesome. Along the way I worked in sales, marketing and events at places like JunebugWeddings.com and the Seattle Art Museum.
I’ve always tried to let the famous quote by Ralph Waldo Emerson “Do not follow where the path may lead. Go instead where there is no path and leave a trail.” guide my career decisions. If one were to track my footsteps, they would travel to locations such as Israel, Germany, South Africa, France, England, Spain, The Netherlands, Canada, Mexico, and oh!, a little road trip from the Miami, FL to Seattle, WA

I really appreciate the international flavor and incredible edge this intercultural exposure has given me. It has broadened my perspective on life and complemented my wholesome Midwestern upbringing (raised in Oklahoma), giving me the best of both worlds.

YFE: Why did you start your business, launch your first product, or build that community in the first place? What was your motivation?

K: I wish I could give just one special ingredient that motivates me to continue working on my own business. I think its a variety of things that keep me motivated, and even these continue to evolve and change. I can say that to feel independent, to stand back and see your own passions, ideas, and hard work come to life, are the reasons that the entrepreneurial blood runs through my veins!

YFE: What are your favorite things about being young, female and entrepreneurial?

K: My favorite thing is to soak up knowledge from women that have been down the same path that I’m on. Being young, I continue to learn and gain insight into the business world, entrepreneurship, and figuring out ways to market myself as a professional, strong, and confident woman.

YFE: Do you have mentors or people you admire that you think of when making business decisions?

K: My mentors are both female and male. I have looked up to friends my own age, professors, as well as bosses. They have been extremely helpful during critical points in my career and I always know they are there for me when I need them.

YFE: What have been the advantages of being young and female while building your business?

K: There are some disadvantages being a woman and young – especially when you’re first starting out. I often times am very hard on myself with my work, though I sometimes think such self-criticism is healthy in doses. My biggest advantage is knowing my strengths. I worked for a company that made us take test to identify our greatest strengths, they then placed us with certain colleagues that would help build on those. I would recommend the book Discover your Strengths to women looking for their own path in business or women that are looking to hire certain strengths in a person.

http://www.amazon.com/Discover-Your-Strengths-Marcus-Buckingham/dp/0743201140
(Make sure you buy a new book, as you only receive one code to take the test)

YFE: What is your advice for a young, female entrepreneur just starting out or in the research stage?

K: I’m just starting out on my own. I’d say the best thing is to find mentors and connect with like minded people. If you love what you do, the work won’t feel like work!

What is your drink of choice?

K: I started a cocktail contest a while working for TASTE at the Seattle Art Museum and the winner of one of our competitions had created the most amazing drink. Check out the recipe here: http://tastesamblog.com/2012/01/19/we-have-a-winner-for-the/

What can we find you doing when you are not working on and in your business?

K: Working out and eating amazing food. Thankfully I’m glad I like to do both!

Kristina Krug YFE Seattle

 

Tessa Rowe, Tessa Lee Events

Twitter: @TessaLeeRowe

What is your business all about?

T: I am an event planner that has done everything from local non-profit auction to large corporate annual parties. My job is to take the stress away from you and plan the big event from the knitty gritty logistics to the coordination of the day of. My biggest strength is the ability to relate and understand people, so when they want an event, I pair their hopes with my ideas to bring it to life.

What does your background look like? What did you do prior to starting your business?

T: I found my passion for event planning while attending the University of Washington. I knew I wanted to be a part of something, but couldn’t figure out what that something was. When I started doing communication and event internships, I found a deep desire to create experiences. I craved the ability to evolve an event from scratch by pairing the needs from a client with the ideas in my brain. I started planning auctions, networking nights, Bat Mitzvah’s, festivals, PTA events and large corporate annual parties. It’s incredibly gratifying to see all the hard work and planning come together for everyone to experience.

Why did you start your business, launch your first product, or build that community in the first place? What was your motivation?

T: In college, I started building a network and community around events. For the first year and a half, I juggled my job, school and volunteering to plan everything and anything I could. Senior year, I landed my first paid client where all responsibility and planning was up to me. Now, a year out of school, I’m learning everything there is to know about the event world. I want to gain the fundamentals of a successful event planner, so in a couple years, I will be ready to jump full board into my own business.

What are your favorite things about being young, female and entrepreneurial?

T: There are so many things I love about being a young female entrepreneur. I have always been a person to reach for the stars and have big ideas, but I didn’t know what I could do with these ideas or frankly, if I could do anything with them. I finally saw women doing just that; putting their ideas to the test no matter the fear or skepticism. This age is a perfect time to start growing my ideas. I understand my generation and their needs and fortunately, I have so many tools to communicate those. Finally, being a female gives me a burning desire to change the status quo. Women are incredibly strong and it’s about time to highlight our strengths.

Do you have mentors or people you admire that you think of when making business decisions?

T: I have met an incredible amount of people who have helped me and I look up to. First off, my family has been a huge part in my decisions. My father taught me hard work, my mother taught me compassion and my sister taught me that there are no limits. At the same time, in college, I met an incredible community of other women willing to help, give advice and lend a hand just because.

What are the disadvantages you’ve faced, if any?

T: I have found that sometimes it can be hard to be taken seriously. I have run into people changing their view about me or my business because of my age. I think people can confuse experience with a good idea and an entrepreneurial soul. You don’t always have to have the past experience to be successful. With a good idea and entrepreneurial soul, you make the experiences.

What is your advice for a young, female entrepreneur just starting out or in the research stage?

T: As I am still in my research stage, I would say the biggest thing is to find a way to keep your motivation. It’s easy to lose sight or become too busy, especially when you are working full time. But find something or someone who pushes you to keep going and make it happen.

What is your drink of choice?

T: I am a wino at heart, so a glass of red wine will almost always win.

What can we find you doing when you are not working on and in your business?

T: My husband and I love the outdoors and traveling. When we can, we like to get out and do something whether it’s a good hike, camping, being on the water or taking a needed vacation.

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Young Female Entrepreneurs recently partnered with the women behind Kickstart Kitchen in directing our community to their Bootstrap Book Club to connect over shared values while learning from one another’s past experiences. The format for discussion they’ve created within the private Facebook Group is phenomenal and the opportunity to meet women that may open your mind to new ideas or ways of doing business is priceless. 

YFE knows many of you are already enjoying the book club, but are left wondering, who exactly is Kickstart Kitchen. Well you’re in luck! Read on to find out more about Jules and Krystina. When you’re done, be sure to follow them online…

Websitewww.KickstartKitchen.com
Twitter: @kickstartkitchn
Facebookwww.facebook.com/kickstartkitchen

Krystina Feucht

Twitter: @krystinafeucht
Facebookwww.facebook.com/kickstartkitchen

YFE: What is your business all about? What problem do you solve, service do you offer, etc.

K: We help women entrepreneurs confidently take the leap into profitable entrepreneurship with less stress, more clarity and a strong support community. Kickstart Kitchen offers online courses, downloadable tools, and personal coaching that help early entrepreneurs rock their business to the next level.

YFE: What does your background look like? What did you do prior to starting your business? What did you education look like, etc.

K: I seek adventure in everything I do from surfing to business. That beautiful place of coming to the edge of your fear and leaping – or pushing yourself – forward is where I love to be and where I absolutely love helping others thrive.

I have BA in Marketing and over 12 years of hands-on experience working with and marketing to solopreneurs. I’m also certified professional business coach with a voracious appetite for personal and business development.

YFE: Why did you start your business, launch your first product, or build that community in the first place? What was your motivation?

K: When I started my first business coaching women entrepreneurs while working full-time, I found myself hitting the wall in trading time for money…and no extra time.

My partner Jules and I were both in similar positions and looking for programs that supported women entrepreneurs like us. There weren’t any that fit our need and those of others we knew so we created Kickstart Kitchen to fill that need and offer the kind of community we wanted.

YFE: What are your favorite things about being young, female and entrepreneurial?

K: The communities of amazing women that want to support each other and collaborate. It’s damn exciting and motivating! Knowing that I’ll control my future and have so many opportunities is gratifying feeling.

YFE: Do you have mentors or people you admire that you think of when making business decisions?

K: We have a mastermind group called the “Litmus Ladies” that we can get feedback from and bound ideas off of. Its so valuable.

Many of the business books I’ve read have each given me lessons and ah-ha’s that have stuck with me and pop up during decision time…so I guess I have a library of mentors. That is why Jules and I started Bootstrap Book Club – we’re both learning and book junkies. You can check it out here www.kickstartkitchen.com/book-club.

YFE: What have been the advantages of being young and female while building your business?

K: All the new and growing communities of young, female entrepreneurs that are banding together have created spaces to share, get and give support. These communities are really driving business and ideas!

YFE: What is your advice for a young, female entrepreneur just starting out or in the research stage?

K: 1. Get a mentor more experienced than you early on.

2. Join communities of your peeps and audience and start building relationships from day one.

3. Ask lots of questions, don’t try to do it alone and without help.

4. Focus on the benefits you provide, not the features. People will buy you and what you can do for them.

YFE: What is your drink of choice?

K: Toss up between pinot noir and green apple woodchuck

YFE: What can we find you doing when you are not working on and in your business?

K: Surfing, running, yoga, taking dogs to beach, adventure traveling and anything that gets me outdoor with my hubby and active.

Jules Taggart

Twitter: @julestaggart
Facebookwww.facebook.com/kickstartkitchen

YFE: What is your business all about? What problem do you solve, service do you offer, etc.

J: We help women entrepreneurs confidently take the leap into profitable entrepreneurship with less stress, more clarity and a strong support community. Kickstart Kitchen offers online courses, downloadable tools, and personal coaching that help early entrepreneurs rock their business to the next level.

YFE: What does your background look like? What did you do prior to starting your business? What did you education look like, etc.

J: I am a list-making, inspiration-seeking, wine-loving girl from the Midwest. Thankfully my husband agrees with me that sunshine and ocean breezes are two of the best things about life, so we’ve been San Diegans for a few years now.

I have a B.A. in Communication and a Masters in Business Administration. My professional background includes over a decade of traditional marketing and seven years of working with emerging media.

YFE: Why did you start your business, launch your first product, or build that community in the first place? What was your motivation?

J: In addition to Kickstart Kitchen, I also own a social media consulting business that focuses on rapid growth for small to medium-sized businesses.

When I was launching my first business I was still working full-time in a corporate role. There were courses out there that I could take to help me grow my business but they were either so expensive or so time consuming that I wasn’t able to participate.

The courses I did find were impersonal — it was like building my business in a bubble. I wanted an affordable course that would teach me how to grow my business, but I needed it to be accessible when I was available…and I didn’t want to do it without a community. Is that really so much to ask?

My business partner Krystina Feucht was having the same challenge with her first business. When we couldn’t find what we needed, we got together and we created it through Kickstart Kitchen.

YFE: What are your favorite things about being young, female and entrepreneurial?

J: Embracing entrepreneurship at a young age has given me so many more choices and opportunities. I get to determine the way I make a living. The best part is that I get to help other women find the same freedom. That’s such an amazing feeling.

YFE: Do you have mentors or people you admire that you think of when making business decisions?

J: We work very closely with a small group of women that we’ve dubbed ‘The Litmus Ladies’. This is a mini mastermind group and we serve as partners to one another for accountability and growth. The Litmus Ladies are always my very first call when I have a challenge to overcome or an idea that needs to be talked out.

YFE: What is your advice for a young, female entrepreneur just starting out or in the research stage?

J: Find a mentor — and I’m not talking about your BFF! Find someone who can show you how to take it to the next level and can push you to challenge yourself. This was a game-changer for my businesses.

YFE: What is your drink of choice?

J: Vino. Oh, and grapefruit Perrier. Love that stuff.

YFE: What can we find you doing when you are not working on and in your business?

J: I love to run, but that’s mostly because I’ve never met a cupcake I didn’t like.

I also love to read and I co-facilitiate Bootstrap Book Club with my business partner Krystina. You can check out the book club here: www.kickstartkitchen.com/book-club

Are you into books, young, female & entrepreneurial? Request to join the private Bootstrap Book Club.

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Erica Zidel, Sitting Around

Young Female Entrepreneurs has featured Erica Zidel on the live stream and shared about her many accomplishments on the blog in the past. This week YFE is excited to share that she will be leading up YFE Boston (#YFEbos). Erica owns SittingAround, founded in 2010 and is an incredible resource for young women in the city who are interested in meeting their peers. Read on to find out more about Erica…

Websitehttp://sittingaround.com
Twitter: @ericabz, @sittingaroundco
Facebookhttp://www.facebook.com/zidel

YFE: What is your business all about? What problem do you solve, service do you offer, etc.

E: SittingAround makes it easy for parents to find and coordinate babysitting.

We have the world’s leading software for managing babysitting coops — groups of families who swap care — and the only babysitter search engine.

YFE: What does your background look like? What did you do prior to starting your business? What did you education look like, etc.

E: I have a BA from Harvard. Prior to starting SittingAround, I worked in NYC and Seattle as a management consultant, advising other people how to run their businesses.

YFE: Why did you start your business, launch your first product, or build that community in the first place? What was your motivation?

E: A problem I experienced in my own life! By the time my son was three, I’d grown incredibly frustrated with how inefficient it was to find great sitters. I wanted a better solution — so I built it.

YFE: What are your favorite things about being young, female and entrepreneurial?

E: The flexibility and creativity that comes with building a business.

YFE: Do you have mentors or people you admire that you think of when making business decisions?

E: I have a number of people I consider mentors who I look to when making big decisions. A network of mentors is an invaluable resource to have, especially when you are just starting out.

YFE: What have been the advantages of being young and female while building your business?

E: Women experience different problems than men. We see the world differently and have unique insights. This allows us to solve problems that other entrepreneurs may never consider – like childcare!

YFE: What is your advice for a young, female entrepreneur just starting out or in the research stage?

E: Be confident. Confidence will get you very, very far.

YFE: What is your drink of choice?

E: Diet coke and red wine (not together, of course…)

YFE: What can we find you doing when you are not working on and in your business?

E: Running! It clears my head and keeps me energetic.

I also love to cook and make dinner most nights. It’s a nice way to transition from the work day into the night.

Are you in Boston, young, female & entrepreneurial? Request to join Erica’s private YFE Boston Facebook Group.

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marissa vicarioYoung Female Entrepreneurs is thrilled to welcome Marissa Vicario on as the YFE NYC City Coordinator. She owns Marissa’s Well-being and Health (MWAH!), founded in 2009 and is an incredible resource for young women in the city who are interested in meeting their peers.

Website: www.mwahonline.com
Twitter: @MarissaVicario
Facebook: facebook.com/MarissasWellbeingandHealth

YFE: What’s your business all about?

M: I help women transition their love/hate relationship with food into one based on joy and nourishment. I’ve created the Total Reset Plan, a completely virtual 4-week program designed to get women back on track with healthy eating and stay there. I believe that having the body you want and creating a fulfilling life you love comes first from feeding yourself well with nourishing food.

YFE: What does your background look like?

M: Before starting my business, I worked in Corporate Communications for 10 years most recently as a PR Manager for a Silicon Valley-based Fortune 500 company. I studied journalism undergrad at Northwestern University and completed my graduate degree in marketing and consumer behavior at NYU, which brought me to New York City eight years ago.

YFE: Why did you start your business, launch your first product, or build that community in the first place? What was your motivation?

M: I’ve always wanted to help people. One day in my mid-twenties, I woke up and realized that my corporate job left a huge void inside of me and that I couldn’t truly feel fully alive until I was fully aligned with my purpose. I have always been passionate about health and wellness and wanted to inspire people to take care of themselves from the inside out.

YFE: What are your favorite things about being young, female and entrepreneurial?

M: I’m going to be honest and say that because I started my business in my 30s, one of my limiting beliefs has been that I’m too old to be an entrepreneur and that I’m “running out of time.” I’ve worked hard to overcome that fear and what I love most about being young, female and entrepreneur is the bright, inspiring women I connect with on a daily basis and the support system we offer each other.

YFE: Do you have mentors or people you admire that you think of when making business decisions?

M: Yes, many. The ones that stand out at the moment are Marie Forleo, Kris Carr and Tory Burch.

YFE: What have been the advantages of being young and female while building your business?

M: Right now, I’m noticing an explosion in businesses owned by young women. I think that now is the best time to be young, female and an entrepreneur because of the plethora of resources available. There will always be big business, but times are changing and more people are leaving their jobs to pursue their dreams. There’s a lot of support out there to make it happen!

YFE: What are the disadvantages you’ve faced, if any?

M: Thankfully, I haven’t experienced any disadvantages, rather there were more disadvantages to being young and female in my corporate job.

YFE: What is your advice for a young, female entrepreneur just starting out or in the research stage?

M: Get out of your own way and just start doing something! Don’t wait for everything to be perfect because it never will be and don’t worry about what others think, just believe in you!

YFE: What is your drink of choice?

M: Green juice!

YFE: What can we find you doing when you are not working on and in your business?

M: Training for triathlons and working out at my favorite fitness studio, Chaise23, or volunteering with the New York Junior League. I also love to cook, read, travel and spend time with my boyfriend, David.

Are you in New York City, young, female & entrepreneurial? Request to join Marissa’s private YFE NYC Facebook Group.



PS. Marissa is going to be on #YFEchat
this Friday night as a moderator. So, game up east coast YFEs! If she can do the 11pm Twitter Mixer with CNN International so can you ;)

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