YFE News

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Young Female Entrepreneurs The first ever Young Female Entrepreneurs book club started last week! We are reading Melody Biringer’s Craving Success. Find out more about the Club and Melody’s book here: http://books.yfe.me. This is week three of four and you are just in time to jump in the conversation. Another set of discussion questions are below (check out week two set 1 and set 2), prepared by moderator Jessica. You still have time to buy the book (ebook) and jump in.

Week 3: Part 2 of YFE Book Club

We can clearly see that throughout Craving Success, that entrepreneurship runs through Melody’s veins.  Part of this is shown in how she goes about her business relationships.  It is a thread that runs through each of the ventures she has pursued and while there is most likely not an “Entrepreneurs Gene” per say, there are certain personality and value elements that are shared by those that claim that title.


At the end of Chapter 18, Melody says shares her thoughts on the subject.  She states, “It’s really valuable to have someone who is either already connected or demonstrates an ability to establish credible relationships quickly. I used to think attitude was everything and that people can be taught, but now I think differently.”  Taking this into consideration, let’s discuss how relationships come into play with running a business.


What can we glean from Melody’s experience as YFEs in terms of what to look for when considering working with others (whether it be hiring employees, purchasing vendor services, or collaborating on joint ventures)?


On the flip-side how can we translate the passion we have for our work into a healthy attitude towards our own client/customer relations?

Share Your Responses in the Private YFE Book Club Facebook Group.

About Jessica Newell
With an extensive background in both dance and business administration along with a growing knowledge of design (both interior and otherwise) Jessica is in the founding stages of bringing J Newell Media, LLC a Boutique Online Media Firm to the light of day. [more...]

Top IMG Courtesy waitscm

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The Twitter chat for young, female entrepreneurs, #YFEchat, is kicking off another season from April through June of bi-weekly Twitter chats. The season will start with a mixer on Friday, April 27th at 8p/11e. You can find out more about our Twitter Chats and how to participate in our Twitter Chat 101. Still not sure why you should even be on Twitter? YFE welcomes guest blogger, Ashley Baxter who will explain three key benefits…

Young entrepreneurs have a lot of tasks to juggle. When you are working on getting your business off the ground, taking time out of your day to be active on social media may seem like a bad idea. However, having a presence on Twitter might be the best tool to help you build your brand online.

In as little as 30 minutes a day, you can use Twitter to create a vast and active community around your brand that is easy to stay in contact with. If you want to get the maximum benefit out of your twitter marketing strategy, you should focus it on the following principals:

Customer Communication

Twitter is great for customer service and appreciation. Get a new client? Tweet to them and let them know you are excited to have their business. A little appreciation goes a long way. Sometimes, unhappy customers will use Twitter as a means to call out the businesses they feel have done them wrong. If you find yourself in this position, having a presence on Twitter will make it easier for you to nip the negative conversation in the bud before it gets out of hand. Seeing that you are active online might also give prospective customers the assurance they need to have confidence in doing business with you.

Showing Value

Before making a purchase, most of us do a little research to try and determine if our money will be well spent. Sharing snippets of information about your products or services with your audience on Twitter is a great way to show your value. In addition to that, Twitter can be a way to let others know that you are aware of the most recent trends in your industry. You can quickly become the go-to girl in your area if you take the time to tweet about hot topics that are relevant to your business.

Researching the Market

Twitter search is one of the best ways to keep your business on the pulse of what’s hot in your area. You can search for terms related to your industry and see what people are talking about in real-time. You can also keep an eye on competitors and learn what tools they may be leveraging to get an advantage in the space. If that isn’t enough, you can study the behavior of Twitter users to lean what elements make them more likely to share or naturally promote businesses or products. All of these things can be used as an advantage to help take your business to the next level.

Do you think using Twitter for business is all hype or can it actually help? Connect with the author, Ashley Baxter, on Twitter @Baxie404!

About the Author, Ashley Baxter
Ashley is a content generator and online marketer turned entrepreneur. Her business, Baxie404, shows others how to win online and build their own targeted audience.

Img Courtesy Pink Sherbet Photography

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young female entrepreneurs

The Young Female Entrepreneurs Video Profile Series is debuting LIVE Thursday, March 1st at 6pm PST/9pm EST. The profiles have been prerecorded and will air live on the YFE Facebook Page. Each week for eight weeks you will have the ability to connect with your peers over chat and learn from each other with the profile used to guide conversation. During the live recording, we’ll take Skype calls from viewers and will have the profiled YFE on as a guest to give us an update on their progress.

YFE Profiles began over the summer of 2011 featuring women in their 20s/30s in different stages of their business. It was an interview format over the blog that included images of the business owner(s) in action. The Profiles are meant to help women put their future hopes, current frustrations, and questions in regards to entrepreneurship into context. They answer “what does it look and feel like to own a business as a young woman.” Watch the video below to get a quick overview of the new format:

The first featured profile going LIVE is with Nailah Blades of Polka Dot Coaching who is also producing an incredible event out in the Los Angeles area on March 25th called Fierce Leadership Summit 2012. We’ll have a teaser of her profile up next week, but in the meantime get to know her on Twitter and Facebook. After Nailah you’ll have seven more weeks of awesome profiles from women who are in the “startup” stages of their businesses. After that we’ll move into those who have been in business five-plus years and end our series on women who are in a different stage of their lives and who have owned a business for over ten years.

–> Add the March 1st live stream to your calendar    –> Share it with others! Click to Tweet.

nailah blades

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Refreshing Sugar Sweet Red Strawberry Martini Drink

YFE is actively looking for organizations that produce in person events catered to women and/or young entrepreneurs. Why? YFE produces our own online events, but is leaving the business of in person events to the pros for right now (see manifesto). While being able to connect with like minded individuals who are in similar life stages from around the world is incredibly beneficial, we believe meeting in person solidifies relationships.

YFE is forming partnerships with organizations that put on in person events for women and young entrepreneurs across the United States.

What organizations do you look to for education, networking, or just for a good time?

One example here in the Seattle area is in Power Chicks. YFE was given permission to invite our community to one of their in person Seattle events where we were able to meet one another, grab some business tips, and mingle with the other women in the room at the same time.

The cities YFE is starting with, based off of community participation in YFE are:

Seattle, New York, Los Angeles, St. Louis, Dallas, Boston, Atlanta, Miami, and Philadelphia.

Email support@youngfemaleentrepreneurs.com or comment on this post if you are an organization leader, member, event attendee, or fan to share. Be sure to include information on the organization and upcoming events. Thank you!

IMG Src Pink Sherbet Photography

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Christmas lights

Young Female Entrepreneurs is currently recruiting three women to be featured on a panel for a discussion on prepping your business for the holiday season. The panel will be featured at our November 9th online meeting from 7pm PST to 8pm PST. You can find out more about the meeting and reserve your seat here.

The benefits of sitting on the panel include:

  • Giving back to your community
  • Exposure
  • Networking
We want to leave the short meeting with a clear idea of what to expect as the holiday season approaches. Whether the YFE is running a retail business that relies on holiday sales, or is in a service business that gets tossed from top of mind amidst Turkey dinners and cocktail parties she will be prepared.
Our meetings are fun, free, and an easy way to connect with your peers online.

Panelist requirements to be considered:

  • Your business was established 3 or more years ago
  • You are in your 20s/30s and female
  • Available the evening of November 9th at 7pm PST
  • Comfortable and capable of being on video
Email support@youngfemaleentrepreneurs.com if  interested using the subject Holiday Panel. Share with YFE who you are, why you started your business, when it was started and how you can contribute to this conversation. YFE will review the emails and be in touch with each within the week.
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A Note from the Director

October 11, 2011

Greetings and a warm welcome to my follow young, female entrepreneurs!

I wanted to quickly introduce myself to those of you who I have not met in person or in a YFE meeting. I thought this would be an excellent time to review the why, what, how, when, where, and who behind this operation as it begins to evolve.

My name is Jennifer Donogh and I am the Director of Young Female Entrepreneurs. My line I’ve told people of what YFE is for almost two years now is that YFE is a support group and incubator for entrepreneurial women in their 20s and 30s. That isn’t entirely true now, or even true for the last year for that matter.

Along with Young Female Entrepreneurs, I am also an owner of Ovaleye. We are a family owned, women majority owned web hosting company that serves small businesses across the United States. This is where the story of YFE begins.

Young Female Entrepreneurs once upon a time began as Young, Female & Entrepreneurial by my good friend Jenny Dibble. She started a Meetup group out of her home complete with tea and comfy couches. I went to two meetups and fell madly in love with Jenny. Jenny at the time owned an online marketing agency that had a full staff, she was pregnant and looking to simplify. I took over the meetup group in early 2010. Jenny described the Meetup as a support group and incubator, which it was.

Being the web host that I am I switched up the name and moved it off Meetup, which is when YoungFemaleEntrepreneurs.com was born in March 0f 2010. Rather than hosting the meetings in my home I organized them in a boardroom at a local coworking space. We would have different women come each time and some amazing speakers were featured. At the beginning of 2011 we moved those meetings online as my company began to offer web conferencing.

The online meetings have been a definite support group. You get a chance to meet other women who think like you do and who are the same age as you. YFE online meetings foster peer to peer mentorship and friendships.

YFE isn’t just a support group though, and it’s not really an incubator. Interested in starting a business, or in the process of getting your big idea off the ground, this is definitely an audience that is excited to hear about what you are going through. Need help along the way, someone to celebrate with, or get frustrated with? YFE is game for that. However, this site isn’t going to teach you how to do it all. Need some recommendations for where to go for help? That we can do!

There has been an enormous amount of attention being given to the question of why women aren’t starting businesses, why we aren’t building businesses as big as our male counterparts, why we aren’t building businesses in science or technology, and so on. YFE is a resource for entrepreneurial women in their 20s and 30s, but most of all its a place where we can put into context what it is that we are trying to do and where we want to go with it.

When I was in middle school the girls in our grade were invited to attend a science fair just for girls. It was a hands on experience where you got to meet women who were applying science in their careers. We were able to see what these women actually did on a day to day basis with their knowledge. It was an “if I enjoy this, and I do this, this is what it will look like” type of an experience. It gave us a mental picture of what it was that we wanted for our future.

YFE is a lot like that science fair. Let’s fill the site with stories of you. Why are you building the business, what is your bigger vision for it, who are you, and when did you decide to start on this path?

Why share your story? Not only will it help someone who is on the fence about getting something started and show the world what young, entrepreneurial women are doing, but it will also help all of us who are in the trenches with you right now. It will help with dealing with failure, lack of patience, and at times when you feel stuck help you move forward. We all have something to share with one another, but also something to share with women who are at a different life stage and of course, men.

There is a time and a place for the debate on why something is lacking and how we can ‘fix it,’ but there is also something to be said about focusing on what is actually taking place in the present. Let’s stop focusing on what we aren’t doing and start looking at what we are doing.

YFE will continue to evolve over the next few months, but in the meantime, I invite you all to become a contributing member of the YFE community! To join the site as a contributing member you are welcome to submit posts for the blog on your story, sharing your expertise, or giving advice based on where you have come from. This option has always been available to you, but I am now streamlining the process. Rather than having to email me to submit a story, you are now able to simply login to the site and prepare your piece. I will have contribution guidelines prepared later this evening to clarify questions and make contributing to the community easier for you.

Along with contributing blog posts, you can also recommend an event. Whether it’s an event you are hosting or one you are attending, if you would like other young, female entrepreneurs to be present at the event  add it for publishing consideration.

As I grow Ovaleye, and mature as a woman I am so thankful to be able to connect with my peers online where they might not be as easily accessible in person. Thank you all for taking the time to read this, for being part of the YFE community, and for your patience as the site goes through a bit of an awkward, growth spurt phase!

Cheers to you,
Jenn

PS. Please feel free to contact me directly with feedback or questions at (206) 408-1910 or by email using jenn at youngfemaleentrepreneurs.com.

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Cool Stuff is A-Brewin’

September 29, 2011

Hi Young Female Entrepreneurs,

I wanted to take just a moment to apologize for my absence on Young Female Entrepreneurs over the last couple days and let you know that I will soon be back to report on all that is being a young woman building a business.  I have been busy in my business (Ovaleye) and making that a priority. I’ve missed checking in with all of you though, so be sure to comment or email me (jenn at youngfemaleentrepreneurs.com) with what is going on in your businesses so I can share with the rest of YFE!

A couple things to look forward to are

  • Information on the new YEC (Young Entrepreneurs Council) and what that means for you and your business:

    Today, we’re re-opening the YEC to new membership. New members will be determined by you, the current YEC community. Each year, every YEC member will be granted five invitations that will allow him or her to propose candidates for consideration.

  • New profiles of Young Female Entrepreneurs
  • Our new online meeting times
  • Fresh links! Gah! I’ve got so many amazing articles  and goings on to share with you!
Thank you for being part of our community. Being a young, female entrepreneur keeps you busy, so I appreciate you hanging out with us over here at YFE.

Looking forward to connecting again very soon,

Jenn, Director of YFE

PS. I will be on Chat with Women tomorrow morning to talk about Young Female Entrepreneurs and all of you fantastic women paving your way to greatness!

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YFE Seattle Style

August 29, 2011

Seattle Young Entrepreneurs

As I announced yesterday, Young Female Entrepreneurs is making it’s talk show debut today on New Day NW, a show on King5 at 11am for those of you who are in the Seattle area. In celebration, YFE is profiling, writing on, talking about, and reviewing Seattle and the young, female entrepreneur. Beginning first with a YFE Profile on, Elizabeth Bowman, President and owner of Innovatively Organized. Watch for that within the next couple hours!

Wondering what the deal is with Seattle? YFE is headquartered out of the Seattle area (more on that later). While we just so happen to be in Seattle, YFE focuses on facilitating support and incubation for every young, female entrepreneur around the world. Be sure file a request for your city to be profiled next– with you leading the way (of course). Complete the contact form with your request here.

Don’t forget that this Wednesday at 7pm PST/10pm EST young, female entrepreneurs are meeting online for a discussion on personal branding, to meet one another, and share what is going on in our businesses. Reserve your seat and find out more here.

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New Day NW

Young Female Entrepreneurs’ will be on King 5 Seattle’s New Day NW tomorrow! If you are in the Seattle area tune in tomorrow at 11am to King 5 to watch myself (Director of YFE) and Heather Hildebrant (owner of Chic Ink). I’ll be talking about my recent visit to the White House as a Young Entrepreneur Champion of Change and we will both be talking about what it’s like being a young, female entrepreneur.

In celebration of YFE being televised logon tomorrow for a special Seattle themed site with young women who are rocking the business world and bringing real change to their local economy.

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Make a Name for YourselfLast week YFE announced a giveaway of the Robin Fisher Roffer book, Make a Name for Yourself. This is a YFE sponsored giveaway and I’m excited to announce the three young, female entrepreneurs I will be emailing to get shipping addresses! (Winners were chosen at random). (PS. Danielle, I included you in the mix despite adding your mission to another post (using your time stamp from other post :)) Read everyone’s personal mission statement.

            1. Devani Freeman
            2. Elizabeth Bowman
            3. Danielle Vardaro
Congrats ladies! In the spirit of giving, Robin wanted to give Young Female Entrepreneurs a special $500 scholarship to her Reinvent Yourself Workshop she is hosting in New Mexico in September. Find out more about it…

 

Career Changing Workshop Weekend!

What do you tell the world? What do you tell yourself? The answer always comes from looking at your strengths and talents and matching them to what the market needs now.

America’s Brand Strategist and reinvention specialist Robin Fisher Roffer invites you to go through this process during her Reinvent Yourself workshop at her 7-acre estate in Santa Fe, NM, September 8–10. In just 2 ½ days you’ll crystallize a powerful brand for yourself and your business that will…

• Define and appeal to your target audience
• Distinguish you from others in your field
• Shine a light on your unique talents
• Attract more business, a promotion or new job
• Map out your website & social media strategy
• Position you to make more money!

Want to know more? You can watch videos and find information about the Reinvent Yourself Workshop here: http://reinventyourselfworkshop.com

HEADS UP: the event has sold out two years in a row, so don’t delay in getting your spot. Entrepreneurs from all over the country are coming, and with two dynamic guest speakers it’s going to be even MORE epic this year!

As a Young Female Entrepreneur, Robin will grant you a $500 scholarship! Just hit ADD TO CART in the PRICING section and enter “reinvent” in the space for the coupon code.

If you love the idea of going to the workshop, but want to talk to Robin personally about it, she or her partner Steven will give you a free 15-minute strategy call. Just email steven@bigfishmarketing.com with “strategy session” in the subject line to get on their schedule.

So check out http://reinventyourselfworkshop.com.

You can also call Robin or Steven at 505.988.2992

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